India’s largest two-wheeler maker Hero Honda Motors Ltd (HHML) on Sunday said it has roped Law & Kenneth (L&K) as a creative partner to launch and establish a new brand for the company after Honda’s exit.
Law & Kenneth (L&K), an independent brand communications firm, has been mandated to devise the new brand positioning of the company.
“Law and Kenneth has been mandated to bring alive the positioning of the new brand, and evolve an impactful 360 degree campaign to communicate the same,” HHML Senior VP (Marketing & Sales), Hero Honda Motors Ltd Mr Anil Dua said in a statement.
L&K’s appointment follows the hiring of international brand and innovation specialist, Mr Wolff Olins by HHML to work on its new brand identity.
“Wolff Olins and Law & Kenneth will work closely together to ensure that there is seamless transition between the strategic thought behind the new identity and the new brand campaign,” Mr Dua added.
As per an agreement signed between the two erstwhile partners, Hero can use the Honda brand till 2014, but it is understood that the Indian group wants to acquire a new identify of its own at the earliest in order to maintain its leadership position.
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